PETALING JAYA: Consumers have voted for The Star as one of their favourite brands in the prestigious Putra Brand Awards (PBA) 2020. This is the first time that it has won the Gold award in the Media Networks category since the inception of PBA, a testament of the years of informing and inspiring through compelling and trusted content. The publication has over the years been winning an award in the media category when the awards were first introduced in 2010. This is the 11th year for the PBA, also known as the “People’s Choice Awards”. In 2020, accessibility was key and The Star made the conscious effort to ensure that pertinent content surrounding the latest update on the Covid-19 pandemic did not lie behind a paywall but was instead accessible by all. The publication upped its efforts in editorial content, pushing out news faster and provided more in-depth coverage. The content included data journalism to enable readers to have more clarity on the effects and issues surrounding the pandemic, hence allowing them to make informed decisions. On the social front, The Star ran the Star Frontliners Initiative, rallying the nation to support the frontliners by raising and contributing over RM2.6mil to provide much-needed medical supplies to medical facilities nationwide during the pandemic in 2020. The Star also brings the news to readers by providing one month free access to its ePaper, digital access and dimsum entertainment during movement control order (MCO) periods in 2020 and 2021. This allows readers to catch up on credible and reliable news and analysis without leaving the comfort and safety of their homes. Commenting on the victory, Star Media Group Chief Business Officer Lydia Wang said: “We are incredibly humbled to have been named one of Malaysia’s favourite brands. “The Star has won Gold in the Media Networks category and we would not have achieved this without the monumental trust and support from our readers. They truly are at the heart of all that we do. “The pandemic has brought about unique challenges to people from all walks of life. As The People’s Paper, we knew we needed to do more to better serve our readers. “We did this by upping efforts in our editorial content, improving content accessibility and leveraging our audience reach to support our frontliners. “Brands that stay true to their core purpose and values often put across the most powerful and successful messagings. At The Star, we are committed to informing and inspiring our audiences. That’s what we’re known for and that’s what we will continue to do, ” she added. PBA is the premier brand awards in Malaysia and it is the only brand award for the brand managers and owners. Launched in 2010 by the Association of Accredited Advertising Agents Malaysia (4As) in association with the Malaysia’s Most Valuable Brands (MMVB), the Putra Brand Awards recognises brand building as an integral business investment, measured by consumer preference. Following the launch of the 11th installation of the Awards last year, nearly 6,000 consumers have placed over 18,000 votes for 400 of their favourite brands. The results were announced today. This year’s iteration of the awards would see the winners announced via the major press outlets instead of the grand gala events of previous years with 1,000 or more attendees. The Awards are organised by the 4As in collaboration with the Star Media Group, and supported by the Malaysian Advertisers Association (MAA), the Media Specialists Association (MSA), and the Malaysian Digital Association (MDA), and endorsed by “Brand Champion Partner” Malaysia External Trade Development Corp (Matrade). 4As, formed in 1971, is the Malaysian advertising industry’s foremost body engaged in promoting the value of advertising agencies in the marketing communications industry to advertisers, media, suppliers, government and the public. The association encompasses more than 50 home-grown and international member agencies who are the key players in Malaysia’s advertising industry.
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