The proposed label would be red, black and white in colour, instead of the same colour as the rest of the label.(Supplied: FSANZ)ShareFacebookTwitterArticle share optionsShare this onFacebookTwitterLinkedInSend this byEmailMessengerCopy linkWhatsAppPrint contentPrint with images and other mediaPrint text onlyPrintCancelOne of Australia's most renowned medical researchers has thrown her support behind more prominent alcohol warning labels for pregnant women, saying arguments from the industry it will cost hundreds of millions of dollars to implement are a "furphy".Key points:State, territory and New Zealand ministers will meet to decide on a red, white and black warning labelThe alcohol industry says three-colour printing would cost too much and would harm small producersProminent medical researcher Professor Fiona Stanley says this is "one small thing" the industry could do to help humankindState and territory ministers, along with their New Zealand counterparts, will meet today to decide whether to adopt a proposal to increase the size and mandate the colouring of warnings, after months of heated debate between doctors and brewers, winemaker and distillers.The new labels would feature more prominently on alcohol packaging and include an image of a pregnant woman set on a white background, with black and red lettering warning of the dangers to children of drinking while expecting a baby.Medical expert and former Australian of the Year Professor Fiona Stanley is urging the ministers to adopt the proposal put forward by Food Standards Australia and New Zealand (FSANZ)."Alcohol in pregnancy, and its impact on the foetal brain, the baby's brain, is the most important preventable cause of intellectual disability and other developmental disorders in the world," Professor Stanley told the ABC's AM program."And it's not just health and disability,
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